IN A WORLD PACKED WITH CONTENT,

SEE IT DIFFERENTLY

AND CUT THROUGH THE NOISE.

STORY // CRAFT // CULTURE.

STORY // CRAFT // CULTURE.
Black and white photo of a person suspended in mid-air by a harness while a cameraman films on the left side.
Smiling person wearing a headlamp and a jacket, illuminated in a dark environment with particles in the air.
Group of people working on a photo shoot set with lighting equipment and backdrop.
Silhouettes of three people celebrating outdoors at sunset with mountains in the background, one holding a camera rig.
Person with their back turned has a projector illuminating a white abstract pattern on their upper back while others hold the equipment in a dark setting.
Man holding and filming with a professional video camera outdoors in a wooded area.
Smiling man with a beard wearing a black cap and puffer jacket outdoors with a mountainous landscape in the background.
Person walking on grassy terrain with a drone flying nearby against a backdrop of hazy mountains at sunset.
Silhouette of a person drinking from a water bottle with mountains and a sunset in the background.
Photographer wearing an NY cap taking pictures of a man and woman posing in a studio with lighting equipment.
Three men on an urban rooftop, two holding professional video cameras, one standing and watching.
Three people wearing winter jackets and hats standing with their backs to the camera, facing a bright light surrounded by mist or smoke.
Smiling man in white shirt with sun-shaped earring and woman in black hoodie and bandana laughing in a kitchen.
Silhouetted person walking through fog or smoke while another person films with a camera in a dark forest.
Black and white photo of two young men, one holding a camera tripod and the other standing on a ledge.
Two people posing indoors by a table with drinks, one person smiling and the other making peace signs with both hands.
Three skiers standing side by side with arms around each other, overlooking snow-covered mountains at sunset.
Smiling person wearing a red patterned cloth holding a professional video camera in a dry, bushy landscape.
Silhouettes of three people in front of mountains during sunset, one holding a drone above his head and another holding its controller.
Man wearing a white jacket and black cap standing in a snowy forest while being filmed by a camera held by a person in a black glove.
Two men smiling and dressed in winter gear with snowy mountain peaks in the background.
Silhouette of a person walking with another person jogging uphill under a bridge toward tall city buildings in black and white.
Drone hovering in a dense forest with sunlight filtering through the trees.
Group of people around a hospital bed with filming equipment and lighting setup.
Silhouetted camera operator filming with a video camera and another person wearing a headset in front of an orange-yellow background.
Two people on a dirt path in a mountainous area at sunset, one taking a photo of the other.
Person wearing a yellow and black jacket holding a small object between their fingers outdoors with greenery in the background.
Man wearing sunglasses and a dark jacket smiling inside a vehicle with another person blurred in the background.
A woman in a sports bra sitting in a chair while another woman wearing a face mask stands beside her.
Man filming woman in black workout clothes against a black background in a studio.
Silhouettes of two people standing on a hill during sunset, one person with arms raised and the other with a bright light behind their head.
A group of six people standing on a gym floor, some holding camera equipment and smiling while reviewing footage.
Man operating a camera stabilizer near a misty river with pine trees and mountains at sunset.
Close-up of a professional video camera rig mounted on handlebars with cables and control knobs visible.
Dimly lit gym setting with three people near a large bright light panel and exercise equipment.
Group of people in a casual indoor setting, some looking at a device while others engage in conversation and one person drinks from a cup.
Man with a backpack and cap holding a professional camera against a mountainous forest backdrop.
Group of people gathered indoors, smiling and examining small objects or devices in their hands under warm lighting.Group of people gathered indoors, smiling and examining small objects or devices in their hands under warm lighting.Smiling man in a plaid shirt operating a camera on a film set outdoors with mountains and crew in the background.
Group of people gathered indoors, smiling and examining small objects or devices in their hands under warm lighting.Group of people gathered indoors, smiling and examining small objects or devices in their hands under warm lighting.Two older adults sitting in camping chairs near an RV while a younger man stands between them pointing into the distance on a rocky ground with forested mountains in the background.
Professional cinema camera mounted on a mechanical arm outdoors with blurred foliage background.
Two men indoors, one smiling wearing glasses, a black beanie, headset, and a white shirt with 'JUNGLE' in orange, the other man standing with arms crossed.
A person photographing a floating motorcycle illuminated by a bright light in a dark, dense forest at night.
Four men posing in front of a blue backdrop; one man is being lifted by another, while one man holds a ladder and another stands nearby.
Man adjusting a professional video camera mounted on a tripod.
Circular text reading 'Modern storytelling to drive human emotion' on a black background.

New Parallel is a creative film studio partnering with brands and agencies to produce award-winning commercial content.

In every story, two lines move forward - yours and ours. We run parallel with the people who believe in what they do, and the craft that makes it real. Because the process matters as much as the product, and good people make both possible.

Trusted By

Our work exists because of the trust between creators and the brands that back ideas worth sharing.

WWF panda logo.WeWork logo in black text on a white background.KrugerLogo with stylized text reading 'Thompson Rivers University'.Toyota Logo black and white Freshstyle logo black and whiteKamloops tourism Logo of Indigenous Automotive Canada with a stylized lotus flower above the company name.New Gold Logo black and white Sun Peaks Logo black and white ROCKY MOUNTAIN logoPeak Performance logo in white text on a transparent background.Escape Trailer Logo black and white WWF panda logo.WeWork logo in black text on a white background.KrugerLogo with stylized text reading 'Thompson Rivers University'.Toyota Logo black and white Freshstyle logo black and whiteKamloops tourism Logo of Indigenous Automotive Canada with a stylized lotus flower above the company name.New Gold Logo black and white Sun Peaks Logo black and white ROCKY MOUNTAIN logoTitle Logo black and whitePeak Performance logo in white text on a transparent background.Escape Trailer Logo black and white
logoInterior Health LogoHerbaland brand logo.Icon of a stork standing on one leg.SunRype logo 123W logoDevinci logo in white text on a transparent background.Title Logo black and whitelogoInterior Health LogoHerbaland brand logo.Kruger brand logo with stylized letter K and the word Kruger.SunRype logo 123W logoDevinci logo in white text on a transparent background.
Sun Peaks Golf
Sun Peaks Golf

Sun Peaks Golf

Nike
Nike

Nike

Minoru Truck Bodies | Recruitment Video
Minoru Truck Bodies | Recruitment Video

Minoru Truck Bodies

Palindrome
Palindrome

Palindrome

Tourism Kamloops
Tourism Kamloops

Tourism Kamloops

Rocky Mountain Bikes
Rocky Mountain Bikes

Rocky Mountain Bikes

Toyota x Freestyle Canada
Toyota x Freestyle Canada

Toyota Canada

TRON
TRON

TRON

Long Way Home
Long Way Home

Long Way Home

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